20 Minute Logo a Day: Style

This is really not so much a logo as it is a type-treatment, but it was a quick little experiment in adding some curves to a basic font. I was inspired by the insane work of Joshua Smith of Hydro74. His stuff is extraordinary, I definitely recommend having a look. I think I'll be doing more illustration of this sort in the near future, but with more complex designs and more time. Be on the lookout!

20 Minute Logo a Day: Jet

This came randomly about 2 minutes after creating the previous logo, so I thought I'd throw it in. Same story -- it's for nothing in particular, but it's a cool little logo.

20-Minute-Logo-A-Day -- PDP Gangsterized

So I was messing around with some gothic fonts, experimenting with flipping letters, and I accidently made pd upside down -- well since I work for PDP, Punch Drunk Productions, I decided to just go that direction and see what I could make. I made a neatly connected gothic styled logo, reminiscent of urban wear like caps and clothing logos. Here is what became of it, with a few color styles applied. I may or may not get this printed as a shirt -- my ideas for that are super fresh. I'd like to make it into a polo, with the emblem applied in the chest corner, most likely red or similar, with a light yellowish colored polo, white collar, and some artwork in the bottom corner of the shirt. Tell me that wouldn't be kickin!

Anyway, have a look

20 Minute logo a Day - Hayaii Aftermarket Parts

So in trying to keep up with my "20-minute-logo-a-day" project, I'm adding this new one to make up for my lost days :D This is for an aftermarket parts company called "Hayai." Hayai means fast in Japanese, and this company would most likely offer Japanese import aftermarket parts. Simple bar gradation helps push the idea of speed, while still being simple and bold which works for it's market.

20 Minute logo a day

So I've decided to try a new experiment: each day I'm going to spend 20 minutes creating a logo for a made-up company. I might extend it further to a redesign of a current identity, but the goal is to jumpstart creativity and increase efficiency. Plus it will be a fun, carefree change from the usual stipulations. We'll see how it goes!

For today's logo, I made a brand consulting firm called simply "Balance". Balance uses a vibrant percentage sign as it's focus of attention and mark. This represents the financial aspect of consulting, through a simple, elegant, recognizable symbol .



Thanks for viewing and stay tuned for the next logo!