20 Minute Logo a Day: Style

This is really not so much a logo as it is a type-treatment, but it was a quick little experiment in adding some curves to a basic font. I was inspired by the insane work of Joshua Smith of Hydro74. His stuff is extraordinary, I definitely recommend having a look. I think I'll be doing more illustration of this sort in the near future, but with more complex designs and more time. Be on the lookout!

20 Minute Logo a Day: Jet

This came randomly about 2 minutes after creating the previous logo, so I thought I'd throw it in. Same story -- it's for nothing in particular, but it's a cool little logo.

20 Minute logo a Day - Hayaii Aftermarket Parts

So in trying to keep up with my "20-minute-logo-a-day" project, I'm adding this new one to make up for my lost days :D This is for an aftermarket parts company called "Hayai." Hayai means fast in Japanese, and this company would most likely offer Japanese import aftermarket parts. Simple bar gradation helps push the idea of speed, while still being simple and bold which works for it's market.

20 Minute logo a day

So I've decided to try a new experiment: each day I'm going to spend 20 minutes creating a logo for a made-up company. I might extend it further to a redesign of a current identity, but the goal is to jumpstart creativity and increase efficiency. Plus it will be a fun, carefree change from the usual stipulations. We'll see how it goes!

For today's logo, I made a brand consulting firm called simply "Balance". Balance uses a vibrant percentage sign as it's focus of attention and mark. This represents the financial aspect of consulting, through a simple, elegant, recognizable symbol .



Thanks for viewing and stay tuned for the next logo!

Rockport Publishing Call For Entries

Rockport Publishing, authors of the most widely known logo annuals, is offering to publish entries for FREE in their newest in the series "Logo and Letterhead Design 10" The winners will not receive a free copy of the book since the entrance fees are waived, but they will receive a 50% discount which is way more than satisfactory. To obtain an order form which must be printed and mailed to the Sussner Design Company, you can visit http://www.rockpub.com/entries.asp?id=33

Good luck! I'll definitely be submitting a few entries.