20 Minute logo a day

So I've decided to try a new experiment: each day I'm going to spend 20 minutes creating a logo for a made-up company. I might extend it further to a redesign of a current identity, but the goal is to jumpstart creativity and increase efficiency. Plus it will be a fun, carefree change from the usual stipulations. We'll see how it goes!

For today's logo, I made a brand consulting firm called simply "Balance". Balance uses a vibrant percentage sign as it's focus of attention and mark. This represents the financial aspect of consulting, through a simple, elegant, recognizable symbol .



Thanks for viewing and stay tuned for the next logo!