Corporate identity recognition (CIR)

So I was perusing the internet(s) as I like to do, and I came across some revised logos, specifically web 2.0fied logos (for example.) After a quick perusal of various logo "revamps" I decided to test the identity recognition of various major logos by running them through photoshop. I am also partly inspired by the book "IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE" by Paul Arden; this book covers a lot of great rules for emerging into the marketing world a leader. There is a picture devoted to a Nike brand, where the logo is set in a hall and blurred -- the logo is still very recognizable. With this same premise I took 6 logos and pixelated them as much as possible before I lost the recognition. I think this could be a useful rule-of-thumb for gauging logo designs, though keep in mind this kind of recognition comes with many years of umbrella branding schemes designed to adhere to the "essence" and market share that allows vast globalization. Can you guess them?




(From top: Starbucks, Microsoft, Coca-Cola, Google, McDonalds, Nike)

Logo design Process

I am looking for recommendations into this area of books. I need something that specifically details different methods of the design process, rather than case studies and examples. Anyone happens to see this, I'd love your suggestions!

Rebranding ENTERPRISE IG

What happens when a top-tier branding agency completely redefines itself after years of consistent relevance and recognition?

A Union of all entities is formed.



In an effort to re-align all the shifting offices around the world, the previous branding giant, ENTERPRISE IG has become "The Brand Union"


This bold move seems to prove beneficial, and the new brand and alignment certaintly breathes fresh life into an old company. You can check out more detail into the "saga" by checking out the website:

http://www.thebrandunion.com/